The term niche marketing is often heard these days on the internet and many people talk about niche marketing and the benefits of creating niche markets. This article explores what a niche is as you must understand this before you can understand niche marketing which will be covered in another article.
A niche is various things, a recess in a wall, a hollow in a rock or in the sense that we will be using the word niche, it is a distinct segment or section of a market, product or service.
There are niches everywhere - you just have to start looking at things from a "niche perspective". Instead of seeing the large markets, start seeing the ones that are a part of it, and if those are large, see the ones that are in them.
Here is a 3 examples to help you start to see the niche markets that are around you and you can see nearly everyday.
1. Food
We all need food, we all buy food, we all know food and of course food is a very large market. In order to get an idea of how to find a niche market, think of a supermarket where you do your grocery shopping.
Notice how there are sections and aisles and each section or aisle is sorted with different products. For example, there may have a dairy section, a biscuits or cookies aisle, a fresh produce section and a meat section. Think of each of these sections or aisles as niches of the food market.
Now within each of these food niches are yet more niches! Think of the meat section and in there you have beef, sheep, poultry and pork. These are niches within the meat niche which is part of the food market.
Even smaller, within each of those niches would be chicken wings, steak, chops and leg roasts.
Another example of this would be the cleaning products that may be in one aisle. There are bathroom cleaners, kitchen cleaners, floor cleaners and a whole other host of cleaners that would fit into a niche.
2. Cars
We see cars everyday and we may also own one and use one. You can use your car as another way for you to learn what is a niche.
Let us start with just cars. To start off with there are so many different types of cars that would be part of a niche belonging to cars. There are small cars, big cars, cheap cars, expensive cars, custom cars, brand bars, sedans, station wagons, four wheel drives and the SUV.
There are also all of the other niches that relate to cars - just think what you have to buy for your car. For example, petrol, oil, mechanical repairs, tyres and cleaning products are just some of the things that people who own cars spend their money on.
3. Relationships
The first two examples of niches are physical items, but niches are also in non physical forms. Relationships is a large market and within it are niches like dating, how to get your ex back, how to attract people, how to save your marriage and a whole lot of other things. All you need to do is start looking for them!
Further Reading:
Explosive Niches is a free ebook that will give you more ideas as well as lists of highly profitable niche markets.
It is available for immediate download at the Highly Profitable Niche Markets website.
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